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Hegarty on Creativity : There Are No Rules [Hardcover]

by Hegarty, John

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Following up from his first success, Hegarty on Advertising, Hegarty has moved the focus onto the very essence of design – creavity. Ideas and sketches from Hegarty’s personal sketchpad are in tandem with quick, snappy rounds of text to entertain and inform. A fine reference for any creative working in the modern world, using 50 themes (such as money, technology and ego) that inevitably pop up during a creative’s lifetime to teach us how to think boldly and respond clearly to challenges, ideas, frustration and inspiration.

image of Hegarty on Creativity : There Are No Rules
9780500517246
  • A$19.98 Online Price
  • A$17.98 Kinokuniya Card Member Price
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Item Type English Books (Hardcover)
Publication Date 2014/04
Publisher Thames & Hudson (GB)
ISBN 9780500517246
Size/Pages 125p

DESCRIPTION

Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. This book takes 50 provocations and themes that lie at the heart of creative thinking.