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Positioning : The Battle for Your Mind [Paperback]
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
- A$33.94 Online Price
- A$30.55 Kinokuniya Card Member Price
- Availability Status : In stock at the Fulfilment Centre.
- Usually dispatches around 5 working days.
- Retail store and online prices may vary.
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TABLE OF CONTENTS
- Women and Leaders...
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- A$31.49 KC Member Price
- Man Who Solved th...
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- A$31.50 KC Member Price
- Captivate: The Sc...
- A$22.99 Online Price
- A$20.69 KC Member Price
- Win the Game of G...
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- A$32.35 KC Member Price
- HBR Guide to Moti...
- A$27.99 Online Price
- A$25.19 KC Member Price