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The Advertising Effect : How to Change Behaviour [Paperback]

by Ferrier, Adam

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The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

image of The Advertising Effect : How to Change Behaviour
9780195593921
  • A$44.98 Online Price
  • A$40.48 Kinokuniya Card Member Price
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  • Sydney store

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    Stock
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Item Type English Books (Paperback)
Publication Date 2014/07
Publisher Oxford Univ Pr (GB)
ISBN 9780195593921
Size/Pages 240p

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