Due to the high volume of orders and maintaining safe COVID-19 measures, there will be a delay in processing and dispatching orders.

KC Member Price refers to Kinokuniya Card Member Price.

The Advertising Effect : How to Change Behaviour [Paperback]

The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

domestic delivery FREE Shipping on orders over A$25.00

N.B. While every attempt has been made to ensure stock availability, occasionally we do run out of stock at our stores.

STORE STOCK STATUS In Stock

See below for nearest stores with available stock.

To confirm availability and pricing, please call the store directly.