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The Advertising Effect : How to Change Behaviour [Paperback]

by Ferrier, Adam

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The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

image of The Advertising Effect : How to Change Behaviour
  • A$42.95 Online Price
  • A$38.65 Kinokuniya Card Member Price
  • Availability Status : In stock at the Fulfilment Centre.
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Item Type English Books (Paperback)
Publication Date 2014/07
Publisher Oxford Univ Pr (GB)
ISBN 9780195593921
Size/Pages 240p