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Understanding Michael Porter : The Essential Guide to Competition and Strategy [Hardcover]
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If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. This title provides a summary of Porter's revolutionary thinking.
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- A$62.98 Online Price
- A$56.68 Kinokuniya Card Member Price
- Availability Status : In stock at the Fulfilment Centre.
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- Shelf Location
- : B01-06, B08-03, B02-03
- Stock
- : Available
| Item Type | English Books (Hardcover) |
|---|---|
| Publication Date | 2011/12 |
| Publisher | Harvard Business School Pr (US) |
| ISBN | 9781422160596 |
| Size/Pages | 236p |
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