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Understanding Michael Porter : The Essential Guide to Competition and Strategy [Hardcover]

by Magretta, Joan

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If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. This title provides a summary of Porter's revolutionary thinking.

image of Understanding Michael Porter : The Essential Guide to Competition and Strategy
9781422160596
  • A$62.98 Online Price
  • A$56.68 Kinokuniya Card Member Price
  • Availability Status : In stock at the Fulfilment Centre.
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  • Sydney store

    Shelf Location
    : B01-06, B08-03, B02-03
    Stock
    : Available
Item Type English Books (Hardcover)
Publication Date 2011/12
Publisher Harvard Business School Pr (US)
ISBN 9781422160596
Size/Pages 236p

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  • A$35.98 KC Member Price