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Truth: How the Many Sides to Every Story Shape Our Reality [Paperback]

by Macdonald, Hector

  • (0)

We like to think that there is a clear distinction between true and false. Unfortunately, the reality is far murkier.

Hector Macdonald has spent his entire career exploring the ways that two completely true statements about the same thing can give wildly different impressions to the people listening. For instance, the internet can be described as a place that spreads knowledge or a place that spreads misinformation and hatred. Both statements are true, but they would paint radically different pictures of the internet for person who had never heard of it before.

Macdonald explains how and why these so-called 'competing truths' are used intentionally and unintentionally by businesses, media, politicians, advertisers and even regular people having regular conversations, and how understanding competing truths makes us better at navigating the world and more influential within it. Combining great storytelling with practical takeaways and a litany of fascinating, funny and insightful case studies, Truth is a sobering and engaging read about how profoundly our mindsets, attitudes and actions are influenced by the truths that those around us choose to tell.

image of Truth: How the Many Sides to Every Story Shape Our Reality
9780593079331
  • A$35.00 Online Price
  • A$31.50 Kinokuniya Card Member Price
  • Availability Status : In stock at the Fulfilment Centre.
  • Usually dispatches around 5 working days.
  • Retail store and online prices may vary.

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  • Sydney store

    Shelf Location
    : B03-01, B01-06, B01-05
    Stock
    : Available
Item Type English Books (Paperback)
Publication Date 2018/03
Publisher Bantam Press (GB)
ISBN 9780593079331
Size/Pages 352p

DESCRIPTION

We like to think that there is a clear distinction between true and false. Unfortunately, the reality is far murkier. Hector Macdonald has spent his entire career exploring the ways that two completely true statements about the same thing can give wildly different impressions to the people listening. For instance, the internet can be described as a place that spreads knowledge or a place that spreads misinformation and hatred. Both statements are true, but they would paint radically different pictures of the internet for person who had never heard of it before. Now, in Truth: A User's Guide, Macdonald explains how and why these so-called 'competing truths' are used intentionally and unintentionally by businesses, media, politicians, advertisers and even regular people having regular conversations. He shows how understanding competing truths makes us better at navigating the world and more influential within it. Combining great storytelling with practical takeaways and a litany of fascinating, funny and insightful case studies, Truth is a sobering and engaging read about how profoundly our mindsets, attitudes and actions are influenced by the truths that those around us choose to tell.

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